Direct-to-consumer tea brand
A packaging refresh for a growing range of loose-leaf teas, and a creative system that made the new tins work in the feed.
The challenge
The range had grown blend by blend, and each tin had been designed on its own. On a shelf they looked like five different companies, and in social ads the product was hard to recognise at thumbnail size.
Our approach
We built a packaging system instead of a set of labels: one structure, a colour per flavour family and a typographic grid that scales from a sample sachet to a gift box. The same system became a template for paid social, so every new blend launches with ready-made static and short video formats.
What we delivered
- Packaging system for tins, pouches and sample sachets
- Print-ready artwork and supplier specifications
- Creative templates for Meta and TikTok
- Monthly creative testing plan for the in-house team